Why We Do What We Do

A German walks into a bar and asks for a martini. The bartender asks, “Dry?”

The German replies, “Nein, just one.”

(“Drei”—pronounced “dry”—is German for “three”. “Nein”—pronounced “nine”—is German for “No”. Yes … I know - “Dieser Witz stinkt” is German for “This joke stinks.”)

Many people don’t know why they are in business.   Yes, of course they know what they do in their business.   In our business, for example, we fix cars.   It’s what we do.

However, I’ve recently been asked, “Why did you start a business?   Why do you do what you do?”   That is a really good question and made me think long and hard.

We started our business because Joe and I felt like we could provide a quality of care and service for what we believe auto repair should be.  We are concerned about safety issues and to address that, we believe cars should be maintained to run properly and be dependable.   We also want our customers to receive the respect and individualized attention they deserve.

Yes we fix cars, but we’re also in the maintenance business – trying to keep your car on the road as long as possible.   Most importantly though, we are in the customer satisfaction business.  One of our goals is to have every customer leave our shop feeling satisfied that we fixed or maintained their car exactly the way they wanted it done.   We also, want customers to feel that they can call us anytime with questions concerning their vehicle.   This all ties in to quality of care, what we believe in.

We love providing top-notch auto repair as is expected.   Thank you for trusting in our service for the past 20 years.  We couldn’t have done it without you.

My question is, why is that German drinking martinis?   Shouldn’t he be having a big stein of beer, nein?

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